Thursday, May 24, 2012

Customer Relationship Management for San Francisco City Government

One of the most pervasive arguments for privatization is that government services are inefficient by nature and ignore the customer due to a lack of competition. I have always disagreed with this notion on a fundamental level and found this video to be a heartening rebuttal. First, there are certain industries that private companies should always be left out of, for instance the health care industry and in this example, the towing of cars.

A delicate balance must be struck: Leaving all abandoned cars would eventually swarm the city in a cluster of rusting metal. Towing too soon would enrage law-abiding citizens and tourists. I think that a private towing company would gladly field complaints and remove vehicles to an impound lot as quickly as possible, and have no respect at all for the "victim". This is clearly a service that qualifies as a public obligation, and I am happy that a private enterprise was utilized appropriately as a consult. Streamlining complaints, organizing data and satisfying customers should be the ultimate goal of any organization and I am glad to have seen the SFPD evolve in such a way.

DTIS provided a wonderful improvement to a flawed system, and I am very interested to see where the future lies. QR scanners went from being a private use to a near ubiquitous public marketing tool, and perhaps there will be a day in which aggrieved customers can merely scan pictures of cars or license plates, a database can provide aggregate data and abandoned cars will spend mere hours on the pavement. All aboard the QR express.



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